A Global Provider of Alternative Asset Management

The story

A leading global provider of alternative asset management and retirement solutions engaged Williams Lea to deliver a large-scale rebranding initiative across presentation materials. Operating across multiple regions and asset classes, the organization required consistent, high-quality branding while preserving the integrity of existing content.

The challenge

The business needed to rebrand all existing assets, including unaccounted files within a tight timeframe. The requirements included:

• 18,500 slides to be rebranded
• 72 hours to complete each deck
• 6 months to complete the rebranding exercise

The solution and results

Williams Lea rapidly scaled a dedicated, multi-skilled team through its global delivery model. It restructured traditional workflows to help the team maintain both speed and accuracy without overwhelming the client’s in-house team.

With the updated workflow in place, the customer service team receives projects through a dedicated mailbox and manages timelines and stakeholder communication. The team then reviews requirements, clarifies queries, and executes the project in line with the brief, while the quality assurance team conducts a final check to ensure accuracy and consistency before delivery.

The team also implemented a live dashboard that provided real-time project status updates, ensuring smooth task initiation and transparency throughout the project.

The rebranding project was delivered on time with a high level of accuracy, significantly improving brand consistency across internal and external communications. Key outcomes included:

• 18,500
  slides rebranded
• 3,948
  slides branded in Month 7, up from 452 in Month 1
• 198
  requestors in Month 7, up from 13 in Month 1
• 33%
  decrease in average project turnaround, from weeks to 48 hours per deck
• 20-30%
  reduction in branding errors or inconsistencies due to the autonomous review processes
• Enhanced efficiency in managing large-scale branding initiatives