A global financial services provider

The story

The provider needed to coordinate creative and digital production for a UK campaign tour spanning more than 50 locations while keeping messaging aligned and controlling costs. However, frequent itinerary changes, sequential agency handoffs, and high volumes of creative requests caused operational friction and added pressure to internal teams. Williams Lea centralised delivery across Chennai and Manila, replacing linear handoffs with parallel workflows and connected digital support to help the campaign move at pace.

The challenge

The client faced critical logistical and production challenges across its nationwide campaign, including:

• Complex multi-location coordination across 50+ tour stops over three months.
• Administrative drag and delayed rollouts due to linear handoffs across multiple external agencies.
• Obsolete physical and print materials, as frequent itinerary and venue changes outpaced slow update cycles.
• Fragmented production across creative, web, and presentation requests that diluted brand consistency across client touchpoints.
• High surges in asset volume that overwhelmed internal capacity during peak campaign phases.

The solution and results

Williams Lea established a 24×5 delivery model across Chennai and Manila, replacing sequential agency handoffs with parallel production streams. The team supported live campaign coordination through Marketo landing pages, UTM and GTM tracking, and a dedicated creative call centre for route updates and real-time communication.

The shift to a centralised model helped the client adapt quickly across the tour and led to:

• 3x faster campaign turnaround, keeping multi-city marketing timelines strictly on schedule.
• > 50% cost savings compared with traditional agency structures, substantially lowering overall marketing spend.
• ~7,800 creative, web, and presentation completed at scale without bottlenecking internal resources.
• < 24-hour asset turnaround, compared to typical market turnaround of one to three days, allowing instant alignment with real-time tour and route updates.